an anti smoking ad


anti smoking ad
Originally uploaded by .klash.

Recently I have been thinking about anti-smoking ads. When I see an anti smoking ad, I don't think to myself that I should quit. It just triggers my thoughts about smoking and then I want a cigarette. Perhaps the strategy should change. Instead make ads about healthy living, healthy lungs, healthy heart, healthy skin, being able to walk up a flight of stairs and not feel like your lungs are going to explode. More stamina, more energy. Focusing on the negatives propogates those exact thoughts/actions that the ad is trying to get you to stop. Not sure if I am explaining myself properly…
What do you think?
In any case I think this is a good ad, except for that 'Death' part. It doesn't help at all.

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