Recently I have been thinking about anti-smoking ads. When I see an anti smoking ad, I don't think to myself that I should quit. It just triggers my thoughts about smoking and then I want a cigarette. Perhaps the strategy should change. Instead make ads about healthy living, healthy lungs, healthy heart, healthy skin, being able to walk up a flight of stairs and not feel like your lungs are going to explode. More stamina, more energy. Focusing on the negatives propogates those exact thoughts/actions that the ad is trying to get you to stop. Not sure if I am explaining myself properly…
What do you think?
In any case I think this is a good ad, except for that 'Death' part. It doesn't help at all.
The Journey Continues...
travel stories, people stories, life stories, my story
The Journey Continues...
travel stories, people stories, life stories, my story